Penkridge Open Air is a wholly owned subsidiary of Jon Smith Entertainment Services (JSES) LTD (registered company – 10555394

This Privacy Policy relates to the use of any personal information we collect from you via the following online services: 

  • Penkridge Open Air website (
  • Penkridge Open Air official social media channels
  • Emails sent via the Penkridge Open Air website 
  • Data supplied to Penkridge Open Air by crew and artists

It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in-person.  

In order to process your ticket bookings, vendor or other enquiries we will need to collect and use information about you. 

This Privacy Policy explains the following: 

  • what information the Penkridge Open Air may collect about you;
  • how Penkridge Open Air will use information we collect about you;
  • when Penkridge Open Air may use your details to contact you;
  • whether Penkridge Open Air will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us;
  • the use of cookies on Penkridge Open Air website and how you can reject cookies. 

Penkridge Open Air is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information (including the Data Protection Act 2018, the General Data Protection Regulation, the Data Protection Bill – these laws are referred to collectively in this Privacy Policy as the “data protection laws”). No website can be completely secure; if you have any concerns regarding your data, please get in touch straight away. 

We have implemented generally accepted standards of technology and operational security in order to protect personal data from loss, misuse, or unauthorised alteration or destruction. We will notify you promptly in the event of any breach of your personal data which might expose you to serious risk.  

Data Protection and Privacy

We do from time to time ask people for their personal details in forms to subscribe for specific information or entering applications electronically. Personal information collected via this website and the registration process controlled by Penkridge Open Air (the data controller). This data is only held for the specific purpose made clear at the time of collection. Your data will only ever be shared this a third party for explicit, necessary processing purposes; for instance: 

  • Penkridge Open Air is the Data Processor of your registered personal information. Penkridge Open Air have access to your registered personal information for the sole purpose of maintaining your registration details and processing ticket bookings and ticket related enquiries. Penkridge Open Air will not use this information to contact you about anything other than Penkridge Open Air events. 

Please note that sometimes we will require you to provide additional personal information, and sometimes sensitive personal information. When we do this we will provide further details about why we are collecting your information and how we will use it. 

We comply with all relevant data protection laws in all our dealings with your personal data, and we will ensure that our Data Processors do the same. 

Penkridge Open Air will use your personal information  for a number of purposes including the following: 

  • To contact you with information about your ticket registration, ticket purchases etc
  • To contact you about a submission you have made, including any content you provide for the website
  • To deal with your requests and enquiries
  • To use IP addesses and device identifiers to identify the location of users, to block disruptive use, to establish the number of visits from different countries, and to determine whether you are accessing the services from the UK or not. 
  • For analysis and research purposes so that we may improve the services offered by Penkridge Open Air. This can include using geo-demographic information from external sources, to ensure that localised services (such as the local ticket area) are protected.
  • To notify you of any changes to Penkridge Open Air policies and practices. 
  • We may also use and disclose anonymisedinformation in aggregate (so that individuals are identified) for marketing and strategic development purposes. 

Where Penkridge Open Air proposes using your personal information for any other uses we will ensure that we notify you first. When we do this we will provide further information about why we are using this information and how we will use it, and obtain your consent in advance where needed.  

Data Retention

We will hold your personal information on our systems for as long as is necessary for the relevant activity, as outlined in the privacy statement for each specific data process. 

As an annual event, we recognise that just because you have not used your registration details to purchase a ticket one year, does not mean you have no intention to using your registration to purchase a ticket in the future. 

If you no longer wish to be registered to apply for tickets for Penkridge Open Air you may delete your registration at any time (as long as you do not have a current booking). 

Crew and Performer Data

Whether you are volunteering as a steward, or headlining the Pyramid Stage, you or your representatives will be required to supply a certain amount of personal data in order for the Festival to fulfil your contract, supply your accreditation, or contact you in case of an emergency. The personal information provided as part of the Penkridge Open Air artist and crew advancing processes will be stored and processed by the respective area of the event you are working/performing at, and by Penkridge Open Air central functions for passes and finance administration. Where the data may be processed by a third party processor on Penkridge Open Air’s behalf, this will be outlined in the specific area’s privacy statement. The personal data you supply will be retained for a maximum of 5 event cycles before being securely deleted. Your information will never be shared with or sold to other third parties.

In addition to the basic information provided in order to fulfil our contractual obligations, we will also use some of the personal data provided by artists to compile our line up listings. This will include the performer’s name and social media handles (if they have a public profile). The line-up listings are shared with third party companies, such as our media partners in order to publish line-up information across their platforms; as well as being publicly available on the line-up page of Penkridge Open Air website. We believe this is in the legitimate interest of both Penkridge Open Air and the artists performing at the Festival, as artists derive a benefit from being featured across these platforms, however any artist who wishes to have their information removed from or amended on these listings, has the right to deletion or rectification, as described in ‘YOUR RIGHTS’ below.



The copyright in the text on this website is owned by Penkridge Open Air except where it is specifically stated that the information was previously published elsewhere and/or the copyright is acknowledged to another party, usually the original publisher or writer. Any text on this website that is marked with the copyright notice of any other party apart from Penkridge Open Air is that person’s intellectual property and you must contact that person or organisation if you wish to use their material.

Subject to the above, other publications are very welcome to copy all or part of any article(s) on this website where we hold the copyright on the strict condition that this website is acknowledged and a link (in online publishing) or the address (in print) to this website is provided as part of the article. If you do wish to use an article in this way you must send details of this using the contact details found on the ‘Contacts’ page of this website.

We own the copyright in all photographs taken by employees and volunteers of Penkridge Open Air. However, photographs taken by freelance photographers who have purchased their tickets to Penkridge Open Air

with specific permission to work as a freelance photographer, retain the copyright of these images. They are published here with their permission for promotional use on this website only and may not be used without the original copyright owner’s permission.

Higher resolution versions of photographs found on this website are usually available for use in publications. We can also advise if any appropriate fee is payable for use of the photograph. Please advise when requesting a picture of the full web address of the picture required or of the subject matter. We will also provide details of the appropriate credit to be used when the picture is used. You may not copy and use any photographs or other artwork without our permission. Any approved licences for the use of photographs, text material or other material from this website will be governed by the laws of England and Wales.

Copyright of the photographs submitted to the website gallery will remain the property of the photographer or other copyright owner but by uploading them to our gallery, the owner of the copyright irrevocably grants to Penkridge Open Air the right to publish the photograph itself whether on its official website or by any other form of publication in any other media or arrange publication through third parties in any form of publication in any media and notwithstanding the generality of the forgoing the photographer/owner of the copyright hereby expressly agrees that Penkridge Open Air may use the photograph in any official DVD or similar audio-visual device or television or internet programme without further approval from or payment to the copyright owner.

Limitation of Liability

Whilst Penkridge Open Air (the data controller for Penkridge Open Air registration system) and the event organisers, Penkridge Open Air (the data controller for all other data processed by the event), will use their reasonable endeavours to ensure that all material found on this website is accurate and up to date, it cannot guarantee this to users/readers and neither Penkridge Open Air nor Jon Smith Entertainment Services LTD represent that the information contained on this website is accurate, complete or verified and will accept no liability or obligation (whether at law or otherwise) for the accuracy or completeness of the information contained in this website or for any loss or damage suffered by any person, company or other organisation from any reliance placed upon the information found on this website.

Pages that acknowledge a specific author do not necessarily represent the opinion of Penkridge Open Air but are presented as the opinion of that author. Penkridge Open Air

has no responsibility for the contents of such articles.

If you wish to submit an article to this website it must be on the understanding that all writing is the original work of the author/s in question, unless otherwise attributed or referenced. Authors must confirm that, where verbatim quotations have been employed, these quotations are incorporated into the works with the full permission of the subject. It is the responsibility of authors to clear permission for quotations, illustrations, tables, photographs and diagrams, etc. (where required), and to pay any applicable licence or permission fees. By submitting any works, the author releases Penkridge Open Air from any liability therein, including but not limited to any copyright infringement and defamatory comment which are the author(s)’s sole responsibility and liability.

Your Rights

You have the following rights under the GDPR in respect of your personal information held by us:

(a) to access your personal data –  you have the right to request a copy of the personal information Penkridge Open Air

holds about you and to have any inaccuracies corrected.

(b) to be provided with information about how your personal data is processed (this information is set out in this Policy)

(c) to have your personal data corrected where necessary (please contact us promptly should you become aware of any incorrect or out-of-date information)

(d) to have your personal data erased in certain circumstances (please refer to the appropriate data protection legislation or consult the ICO for details)

(e) to object to or restrict how your personal data is processed

(f) to have your personal data transferred to yourself or to another business

If you are within the UK, please address requests and questions about this or any other question about this Privacy Policy to Penkridge Open Air’s Data Protection Officer via the contact page or write to the Data Protection Office, Penkridge Open Air, Jon Smith Entertainment Services LTD, Starworks, Wolverhampton, WV2 4DU. 

In order to verify your request, you will be asked to provide copies of two forms of identification, which (Passport, Driving licence, Birth certificate, Current vehicle registration document).

You also have the right to take any complaints about how we process your personal data to the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
0303 123 1113.


Cookies may be used from time to time to assist us in presenting the website in a more usable format.

Penkridge Open Air website contains hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, and are also likely to use cookies, and we therefore urge you to review them. They will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Information and the Law

We may occasionally release your personal or financial information to assist law enforcement, to comply with laws or regulations, for example to enforce the terms under which you purchased a ticket, or to protect the rights, property or safety of Penkridge Open Air, users of the site or others, including your vital interests or those of another person.


If you wish to film or record, please make sure you have read our Broadcaster, Internet and Filming Access Policy. If you wish to use a camcorder, mobile phone etc to film at the Festival for your own private use please see our guide to filming at Penkridge Open Air. 

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time so you may wish to check it each time you submit personal information to Penkridge Open Air. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to Penkridge Open Air

website or related websites to submit personal information.

You can also delete your registration at any time – please see Data Retention above for details. If material changes are made to the Privacy Policy, for instance affecting how we would like to use your personal information, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).


This website is owned by Penkridge Open Air, a wholly owned subsidiary of Jon Smith Entertainment Services (JSES) Ltd.

Transmission of Email Contents

If you are not the intended addressee, you may not disclose, distribute, copy or use the contents of e-mail sent or received from Penkridge Open Air email domain ( Any views or opinions expressed within e-mails sent or received via the Penkridge Open Air email domain are solely those of the author and do not necessarily represent those of Penkridge Open Air unless the message states otherwise and the sender is authorised to express them on behalf of Penkridge Open Air. 

Penkridge Open Air accepts no legal liability for the contents of e-mails sent or received via the Penkridge Open Air email domain by independent contractors, self-employed/freelance crew, or other third party companies; including any errors, interception or interference, as internet communications are not secure. Whilst Penkridge Open Air has taken all reasonable precautions to prevent transmission of computer viruses, malware or other unwanted programmes, should this occur we accept no liability.